About this project

Alkheshi supported a brand campaign with billboard creative adapted for high-speed readability. The key goal was clarity: a strong hierarchy, limited messaging, and a layout that stayed legible across distance, glare, and changing daylight conditions.

We prepared final files to the billboard supplier’s specifications and managed proofing to avoid color drift and unexpected contrast loss. The production phase included checks on scaling, safe zones, and image sharpness to preserve quality at large sizes. Coordination with the media vendor ensured deadlines were met and installation windows were respected. The final billboard delivered immediate impact, with a clean message that performed well for both daytime visibility and photographed content shared on social media.