About this project
A fleet branding program covering vans and pickup trucks operating across Riyadh and the Eastern Province. Alkheshi developed a simple, highly readable layout that maintained brand integrity while maximizing visibility at speed and in low-light conditions. Each vehicle type required tailored placements to avoid door handles, trims, and safety markings—without compromising the look.
We built a repeatable production workflow: standardized templates, controlled color outputs, and a documented installation method so every unit matched the first. The wrap materials were selected for durability and clean removability to support future fleet updates. Installation was phased to keep the client’s operations running, with scheduled slots and quick turnarounds per vehicle. Final checks covered alignment, edge sealing, and photo documentation for internal fleet records. The program delivered immediate brand presence on the road and a professional, unified fleet appearance across regions.


